First:
We develop the product with simplicity,
speed and user-friendliness in focus.



Second:
We are a product company and
not a consulting company.



Third:
We develop customer-oriented
but never functionality that does not
fit into the product or only is for
benefit to one single customer.



Fourth:
We strive for a happy, encouraging and
uplifting atmosphere at work. Different
opinions are treated with respect.



Fifth:
We believe in enhanced efficiency
through one user experience and work
process but use third party API-services
for areas outside our core competences.

Sixth:
We nurture a company culture where
employees are encouraged to and enjoy
being in the office.



Seventh:
We involve the whole company in the
customer dialogue and everyone takes
responsibility for sales and delivery.
We don't incentivise in ways that work
against this (e.g. sales commissions).



Eighth:
We endeavour to do business with
progressive, knowledgeable and pleasant
customers and will disqualify customers
who do not contribute to a profitable
business and pleasant working environment.



Ninth:
We communicate clearly and straightforwardly
and shall always be perceived as informed,
knowledgeable and innovative in customer dialogue.



Tenth:
We cultivate an atmosphere with our customers
where we strive for mutual helpfulness to
solve problems together.